Judoris Merkaj is a Communications Officer at the Regional Youth Cooperation Office (RYCO), with more than seven years of experience in strategic communications, digital marketing, stakeholder engagement, and campaign management.

At RYCO, she develops and implements communication strategies that strengthen the organization’s visibility across the Western Balkans. Her work encompasses digital communications, social media, website and newsletter management, outreach campaigns, content development, and performance analysis.

Before joining RYCO, Judoris worked at Ogilvy, where she coordinated integrated campaigns and managed client relationships, and at Luminary in New York, where she oversaw CRM operations, audience segmentation, email marketing, and engagement reporting for a community of more than 30,000 members.

She also supports RYCO’s adoption of artificial intelligence by strengthening internal capacities and exploring the practical application of AI tools in communications and organizational processes. Her professional experience spans the private sector, start-ups, international organizations, and donor-funded programmes.

Judoris holds a master’s degree in Economics, Communication and Innovation from Sapienza University of Rome. She has also completed executive education in Product Management for Artificial Intelligence at Columbia Business School in New York.